ANALISIS DISKRIMINAN TERHADAP PEMBELIAN TAK TERENCANA PADA RITEL MODERN YANG DILAKUKAN MAHASISWA (Studi Kasus Pada Carrefour Dan Hypermart Palembang)

Suhartini Karim, Aslamia Rosa

Abstract


ABSTRACT

This research was held to reveal whether Impulsive Buying at Carrefour and Hypermart in Palembang are different or not, and whether there are any different influence to Impulsive Buying by among variables merchandise, price, promotion and retail atmosphere. The research was conducted in Carrefour in Palembang Square and Hypermart in Palembang Square Extension, where both these modern retails are located on two adjacent buildings. The calculation results indicate that discriminant Impulsive Buying in both the retail is not different. Also merchandise, pricing, promotions and atmosphere influence Impulsif Buying in both the retail is not different.
Keywords : Discriminant Analysis, Impulsive Buying, Merchandise, Price,

Promotion, Retail Atmosphere


Full Text:

PDF


DOI: https://doi.org/10.29259/jmbt.v9i2.3276

Refbacks

  • There are currently no refbacks.



Jembatan : Jurnal Ilmiah Manajemen
Jalan Raya Palembang-Prabumulih Km. 32 
Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya 
Indralaya, Sumatera Selatan, Indonesia
Email: jembatan@unsri.ac.id, Tel/Fax : (0711)580231


p-ISSN: 0216-6836 e-ISSN: 2685-838X


 

Lisensi Creative Commons

Jurnal Ilmiah Manajemen 

oleh Jembatan disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial-BerbagiSerupa 4.0 Internasional

Statistik Pengunjung