• https://theoejwilson.com/
  • mariatogel
  • santuy4d
  • garuda slot
  • garudaslot
  • https://edujournals.net/
  • nadimtogel
  • https://mitrasehatjurnal.com/
  • slot gacor hari ini
  • g200m
  • 55kbet
  • slot gacor
  • garudaslot
  • link slot gacor
  • PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI MATAHARI PALEMBANG SQUARE EXTENSION | yanputra | Jembatan : Jurnal Ilmiah Manajemen

    PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI MATAHARI PALEMBANG SQUARE EXTENSION

    M.dwi yanputra, dian eka, aslamia rosa

    Abstract


    The main objective of this study was to determine the effect of the promotion
    mix terhdap purchasing decisions apparel products in Matahari Palembang Square
    Extension. The research sample of 100 respondents from consumer Sun Palembang
    Square. The sampling method used was non-probability sampling for consumers from
    the Sun varies. The coefficient of determination shows that 58.2% of the product
    purchase decision influenced by variables clothing promotion (advertising, personal
    selling, publicity, sales promotion and direct marketing). Mechanical data used is
    multiple regression analysis. The results showed that the simultaneous promotion mix
    influence on purchase decisions apparel products. Partial publicity only variable that
    does not have significant influence on purchasing decisions apparel products in
    Matahari Palembang Square Extension.
    Keyword : Mix Promotions, Products Clothing, Purchase Decision.


    Full Text:

    PDF


    DOI: https://doi.org/10.29259/jmbt.v14i1.5287

    Refbacks

    • There are currently no refbacks.



    Jembatan : Jurnal Ilmiah Manajemen
    Jalan Raya Palembang-Prabumulih Km. 32 
    Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya 
    Indralaya, Sumatera Selatan, Indonesia
    Email: jembatan@unsri.ac.id, Tel/Fax : (0711)580231


    p-ISSN: 0216-6836 e-ISSN: 2685-838X


     

    Lisensi Creative Commons

    Jurnal Ilmiah Manajemen 

    oleh Jembatan disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial-BerbagiSerupa 4.0 Internasional

    Statistik Pengunjung