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    • Pengaruh Kualitas Pelayanan Jasa Asuransi Terhadap Tingkat Kepuasan Masyarakat di PT. Jasa Raharja KPJR Pangkalan Balai | Hasrina | JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA

    Pengaruh Kualitas Pelayanan Jasa Asuransi Terhadap Tingkat Kepuasan Masyarakat di PT. Jasa Raharja KPJR Pangkalan Balai

    Yunita Hasrina

    Abstract


    Tujuan penelitian -. This study aims to identify and analyze influence the quality of insurance services to the level of community satisfaction at PT. Jasa Raharja KPJR Pangkalan Balai

    Desain penelitian – The variables used in this study is quality services and level of satisfaction.The analytic technique used in this research is validity test, descriptive analysis, t test analysis, and regression analysis

    Temuan – Service quality significantly influence the level of community satisfaction at PT. Jasa Raharja KPJR Pangkalan Balai, because the magnitude of the significance value of 0,00 is much smaller than 0,05, so that between service quality and community satisfaction has asignificant relationship.

    Keterbatasan penelitian -.


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    DOI: https://doi.org/10.29259/jmbs.v16i3.7373

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    Jurnal Manajemen dan Bisnis Sriwijaya (JMBS)
     Jalan Raya Palembang-Prabumulih Km. 32
    Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya
    Indralaya, Sumatera Selatan, Indonesia
    Email: jmbs@unsri.ac.id, Tel/Fax : (0711) 580230

    p-ISSN: 1412-4521, e-ISSN 2685-0885

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