Shihab, Muchsin Saggaf
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Vol 17, No 3 (2019): Jurnal Manajemen dan Bisnis Sriwijaya - Articles
The Influence of Brand Positioning and Integrated Marketing Communication on Brand Equity and The Students’ Decisions in Choosing of Palembang Tourism Polytechnic
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Jurnal Manajemen dan Bisnis Sriwijaya (JMBS)
Jalan Raya Palembang-Prabumulih Km. 32
Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya
Indralaya, Sumatera Selatan, Indonesia
Email: jmbs@unsri.ac.id, Tel/Fax : (0711) 580230
p-ISSN: 1412-4521, e-ISSN 2685-0885
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