Nabila, Shifa, University of Indonesia, Indonesia
-
Vol 17, No 2 (2019): Jurnal Manajemen dan Bisnis Sriwijaya - Articles
ANALYSIS OF FACTORS AFFECTING USERS’ ATTITUDE TOWARD THE YOUTUBE ADS AND THEIR EFFECTS ON PURCHASE INTENTION
Abstract PDF
Jurnal Manajemen dan Bisnis Sriwijaya (JMBS)
Jalan Raya Palembang-Prabumulih Km. 32
Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya
Indralaya, Sumatera Selatan, Indonesia
Email: jmbs@unsri.ac.id, Tel/Fax : (0711) 580230
p-ISSN: 1412-4521, e-ISSN 2685-0885
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.