• https://theoejwilson.com/
  • mariatogel
  • santuy4d
  • garuda slot
  • garudaslot
  • https://edujournals.net/
  • nadimtogel
  • https://mitrasehatjurnal.com/
  • slot gacor hari ini
  • g200m
  • 55kbet
  • slot gacor
  • garudaslot
  • link slot gacor
  • Comparative Study of Experiential Marketing, Brand Image and Customer Loyalty on Starbucks | Zhafiri | Jembatan : Jurnal Ilmiah Manajemen

    Comparative Study of Experiential Marketing, Brand Image and Customer Loyalty on Starbucks

    Farrell Farhan Zhafiri, Isni Andriana, Ahmad Maulana

    Abstract


    This study aims to find out a comparison of experiential marketing, brand image, customer loyalty between Starbucks Kambang Iwak and Palembang Indah Mall. The data used in this study were primary data, with a sample of 100 respondents using a non-probability sampling technique with a purposive sampling approach. The analytical techniques used in this study were descriptive analysis and Mann Whitney difference test using the SPSS 25 program. The results showed that there are differences in experiential marketing and customer loyalty between Starbuck Kambang Iwak and Starbucks Palembang Indah Mall while there is no difference in brand image between Starbuck Kambang Iwak and Starbucks Palembang Indah Mall.


    Keywords


    Experiential Marketing, Brand Image, Customer Loyalty

    Full Text:

    PDF


    DOI: https://doi.org/10.29259/jmbt.v19i1.18201

    Refbacks

    • There are currently no refbacks.



    Jembatan : Jurnal Ilmiah Manajemen
    Jalan Raya Palembang-Prabumulih Km. 32 
    Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya 
    Indralaya, Sumatera Selatan, Indonesia
    Email: jembatan@unsri.ac.id, Tel/Fax : (0711)580231


    p-ISSN: 0216-6836 e-ISSN: 2685-838X


     

    Lisensi Creative Commons

    Jurnal Ilmiah Manajemen 

    oleh Jembatan disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial-BerbagiSerupa 4.0 Internasional

    Statistik Pengunjung