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    • Vol 19, No 1 (2022)

    Vol 19, No 1 (2022)

    Jembatan : Jurnal Ilmiah Manajemen Vol. 19 No. 1 April 2022

    Table of Contents

    Articles

    Brand Perception Pada Purchase Decision Melintasi Purchase Interest Produk RTD Teh Merek Pucuk Harum Di Masyarakat Kota Kediri
    Hery Purnomo, Samari Samari, Dodi Kusuma Hadi Soejoko
    10.29259/jmbt.v19i1.15495 Views of Abstract: 507 | PDF (Bahasa Indonesia): 250
    PDF (Bahasa Indonesia)
    1-16
    Apakah Influencer Marketing berpengaruh pada Pengambilan Keputusan Pembelian di Marketplace Shopee pada Generazi Z?
    Dhara Ayu Crystrie, Sri Hardianti Sartika
    10.29259/jmbt.v19i1.16700 Views of Abstract: 1395 | PDF (Bahasa Indonesia): 3520
    PDF (Bahasa Indonesia)
    17-32
    Mediating Roles of Helping Behavior Between Self-Efficacy and Work Engagement Towards Technical and Social Performance
    Tarman Budianto
    10.29259/jmbt.v19i1.17613 Views of Abstract: 251 | PDF: 159
    PDF
    33-48
    Pengaruh Perceived Quality dan Perceived Value of Cost terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada Fresh.Co
    Auryn Aprillia Chandrawati, Deandra Vidyanata
    10.29259/jmbt.v19i1.17758 Views of Abstract: 789 | PDF (Bahasa Indonesia): 1842
    PDF (Bahasa Indonesia)
    49-68
    Analisis Proses Rekrutmen dan Seleksi Serta Pengaruhnya Terhadap Kinerja Karyawan pada PT. Muara Dua Palembang
    Zayyan Dzahabiyyah, Zunaidah Zunaidah, Wita Farla
    10.29259/jmbt.v19i1.17006 Views of Abstract: 1332 | PDF (Bahasa Indonesia): 1362
    PDF (Bahasa Indonesia)
    69-84
    Penempatan Produk pada Drama Korea terhadap Minat Pembelian Produk
    Wahyu Rafdinal, Rayhan Naovalda Anhar, Cahaya Juniarti, Abdul Malik Sayuti
    10.29259/jmbt.v19i1.18087 Views of Abstract: 469 | PDF (Bahasa Indonesia): 447
    PDF (Bahasa Indonesia)
    85-100
    Faktor Demografi dan Pengaruhnya Terhadap Toleransi Risiko Finansial
    Fida Muthia, Nyimas Dewi Murnila Saputri, Sri Andaiyani
    10.29259/jmbt.v19i1.18068 Views of Abstract: 462 | PDF (Bahasa Indonesia): 347
    PDF (Bahasa Indonesia)
    101-108
    Why are Online Games Addictive? A Study on The Relationship Between Game Features and Social Perspectives
    Nugroho Hardiyanto, Iwan Mulyawan, Mohammad Rizal Gaffar
    10.29259/jmbt.v19i1.18206 Views of Abstract: 333 | PDF: 310
    PDF
    109-118
    Cause-Related Marketing dan Pentingnya Konsep Keserasian dalam Penerapannya
    Hera Febria Mavilinda, Eko Mohammad Fitrianto, Dessy Yunita
    10.29259/jmbt.v19i1.18172 Views of Abstract: 368 | PDF (Bahasa Indonesia): 433
    PDF (Bahasa Indonesia)
    119-136
    Comparative Study of Experiential Marketing, Brand Image and Customer Loyalty on Starbucks
    Farrell Farhan Zhafiri, Isni Andriana, Ahmad Maulana
    10.29259/jmbt.v19i1.18201 Views of Abstract: 451 | PDF: 340
    PDF
    137-148