• https://spadav2.unikal.ac.id/lang/paito-hk/
  • Sbotop
  • http://fairplay.uho.ac.id/lapas/sensus/
  • https://theoejwilson.com/
  • https://penkopjurnal.uho.ac.id/cokky/cheat/
  • slot demo
  • iblis merah hack
  • https://prologue.sastra.uniba-bpn.ac.id/js/idslot/
  • alexis toto
  • Robot Merah Hack
  • pusat maxwin
  • santuy4d
  • https://spada.ppg.ung.ac.id/mod/sthai/
  • https://simlinmas.kemendagri.go.id/web/xgacor/
  • https://conference.uhnsugriwa.ac.id/pages/tslot/
  • http://jiseafa.lppm.unand.ac.id/js/demo-slot/
  • http://jiseafa.lppm.unand.ac.id/js/slotraf/
  • turbox500
  • Lapak Cheat
  • Lucky RP
  • https://www.ies.ftk.uinjambi.ac.id/pages/dewa288/
  • https://ett.ftk.uinjambi.ac.id/pages/ligaciputra/
  • https://rechtenstudent.uinkhas.ac.id/pages/scatter/
  • http://elearning.wisnuwardhana.ac.id/mod/santuymax/
  • https://jikesi.fk.unand.ac.id/js/bni4d/
  • https://elearning.pranataindonesia.ac.id/course/santuy4d/
  • http://ijsab.fateta.unand.ac.id/lib/pkp/zara4d/
  • Garudaslot
  • https://jikesi.fk.unand.ac.id/assets/wdbos/
  • slot thailand
  • https://e-journal.usd.ac.id/lib/pkp/scatter/
  • https://lexeconomicajournal.uinkhas.ac.id/pages/garudaslot/
  • garuda slot
  • garudaslot
    • ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN SISWA MEMILIH LEMBAGA KURSUS BAHASA INGGRIS BUDIWIJAYA CABANG PARAMESWARA PALEMBANG | Valention | Jembatan : Jurnal Ilmiah Manajemen

    ANALISIS PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN SISWA MEMILIH LEMBAGA KURSUS BAHASA INGGRIS BUDIWIJAYA CABANG PARAMESWARA PALEMBANG

    Barlian Valention, Diah Natalisa, Welly Nailis

    Abstract


    ABSTRACT

    This research was aimed at identifying the influence of a product′s attributes on the students’ decision to select Budiwijaya English Course, Parameswara Branch, Palembang and the most dominant attribute they chose. The data were collected by questionnaires, interview and library research, and analyzed by descriptive qualitative and quantitative techniques (linear multiple regression technique) using SPSS 12.00 for Windows. The results show that all attributes (brand, services, traits and quality) influenced the students’ decision to select Budiwijaya English Course, Parameswara Branch, Palembang and the most dominant one is services.


    Full Text:

    PDF


    DOI: https://doi.org/10.29259/jmbt.v9i1.3265

    Refbacks

    • There are currently no refbacks.


    Jembatan : Jurnal Ilmiah Manajemen
    Jalan Raya Palembang-Prabumulih Km. 32 
    Jurusan Manajemen, Fakultas Ekonomi Universitas Sriwijaya 
    Indralaya, Sumatera Selatan, Indonesia
    Email: jembatan@unsri.ac.id, Tel/Fax : (0711)580231

    p-ISSN: 0216-6836 e-ISSN: 2685-838X

     

    Lisensi Creative Commons

    Jurnal Ilmiah Manajemen 

    oleh Jembatan disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial-BerbagiSerupa 4.0 Internasional

    Statistik Pengunjung