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  • Analisis Strategi Harga, Strategi Produk, dan Keuntungan Pada Industri Kerupuk Kemplang di Kota Palembang | Hamira | Jurnal Ekonomi Pembangunan

    Analisis Strategi Harga, Strategi Produk, dan Keuntungan Pada Industri Kerupuk Kemplang di Kota Palembang

    Hamira Hamira, Bernadette Robiani, Mukhlis Mukhlis

    Abstract


    This research is aimed to analyze the pricing and product strategy and also profit of fish cracker industry in Palembang. The data used in this research is primary data which is obtained by using interview techniques to 45 fish crackers producers. The data is analyzed by using descriptive qualitative techniques. The results showed that the producers of fish crackers using Mark up pricing method to set up their price. On the average, the mark-up is 41 percent of average cost. The average profit that are received by producers is Rp1.100.288 in a week. It is also found that 77.78 percent producers differentiated their products in shape and taste.

    Keywords


    Pricing Strategy, Mark-up Pricing, Product Strategy, Profit, Differentiated Product

    Full Text:

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    References


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    DOI: https://doi.org/10.29259/jep.v17i1.8917

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    Jurnal Ekonomi Pembangunan
    Jalan Raya Palembang-Prabumulih Km. 32
    Jurusan Ekonomi Pembangunan, Fakultas Ekonomi Universitas Sriwijaya
    Indralaya, Sumatera Selatan, Indonesia
    Email: jep.unsri@gmail.com, Tel/Fax : (0711)580231


    p-ISSN: 1829-5843, e-ISSN 2685-0788


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