Generation Z Visitors' Experience of Digital Technology Implementation Services at Bekasi Museum

Abstract

Generation Z is known as a generation that has a high interest in digital things. The problem of this research, namely how the Generation Z Visitors' Experience of Digital Technology Implementation Services at Bekasi Museum. The purpose of this study is to describe Generation Z Visitors' Experience of Digital Technology Implementation Services at Bekasi Museum. The concept of visitor experience used is Memorable Tourism Experiences according to Kim, Ritchie, and McCormick which includes Hedonism, Novelty, Local Culture, Refreshment, Meaningfulness, Involvement, and Knowledge. The research method used is descriptive with survey techniques through the distribution of questionnaires equipped with interviews, observations, and documentation. The population in this study were generation Z visitors who visited the Bekasi Museum. As for the number of respondents, as many as 60 people obtained by using incidental sampling techniques. The results showed that generation Z visitors had memorable tourism experiences with the Digital Technology Implementation Services at Bekasi Museum. This is based on visitor experience variable data which obtains a percentage of 89,29%.

Keywords: Museum Visitor Experience, Generation Z, Museum Digital Technology, Bekasi Museum.

Generasi Z dikenal sebagai generasi yang memiliki minat tinggi terhadap hal-hal yang berbau digital. Permasalahan penelitian ini, yaitu bagaimana pengalaman pengunjung generasi Z atas layanan penerapan teknologi digital di Museum Bekasi. Adapun tujuan penelitian ini untuk mendeskripsikan pengalaman pengunjung generasi Z atas layanan penerapan teknologi digital di Museum Bekasi. Konsep pengalaman pengunjung yang digunakan adalah Memorable Tourism Experiences menurut Kim, Ritchie, dan McCormick yang meliputi Hedonism, Novelty, Local Culture, Refreshment, Meaningfulness, Involvement, dan Knowledge. Metode penelitian yang digunakan, yaitu deskriptif dengan teknik survei melalui penyebaran kuesioner yang dilengkapi dengan wawancara, observasi, dan dokumentasi. Populasi dalam penelitian ini adalah pengunjung generasi Z yang berkunjung ke Museum Bekasi. Adapun jumlah responden sebanyak 60 orang yang diperoleh dengan menggunakan teknik incidental sampling. Hasil penelitian menunjukkan bahwa pengunjung generasi Z merasakan pengalaman wisata yang berkesan dan tak terlupakan atas layanan penerapan teknologi digital di Museum Bekasi. Hal tersebut didasari oleh data variabel pengalaman pengunjung yang memperoleh persentase sebesar 89,29%.

Kata Kunci: Pengalaman Pengunjung Museum, Generasi Z, Teknologi Digital Museum, Museum Bekasi.