INSTAGRAM AND POLITICAL LITERACY GENERATION Z

Abstract

ABSTRAK

Perkembangan era digital saat ini ditandai dengan hadirnya media sosial sebagai alat komunikasi dan informasi yang efektif digunakan oleh masyarakat khususnya generasi Z atau gen z sebagai generasi yang lahir dari era digital ini. Salah satu ciri gen z adalah kedekatannya dengan penggunaan media sosial dalam kehidupan sehari-hari, bahkan media sosial menjadi referensi dan literasi bagi gen z ini. Keaktifan Gen Z dalam mengakses media sosial juga mempengaruhi partisipasi politik mereka karena Gen Z termasuk dalam kategori pemula dalam partisipasi politik. Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Dengan menggunakan analisis literasi politik, diharapkan generasi z dapat memiliki pengetahuan politik yang baik yang juga secara signifikan lebih terlibat dalam kegiatan politik, baik konvensional maupun nonkonvensional, seperti mengikuti pemilihan umum, melakukan diskusi politik, melakukan protes, petisi, memboikot bahkan menyampaikan pendapatnya melalui media. Jelang pemilu 2024 mendatang, gen z diharapkan bisa ikut serta memberikan hak politiknya. Literasi politik yang dapat dibangun saat ini terhadap Gen Z yang bersifat instan adalah dengan memanfaatkan media sosial khususnya Instagram sebagai platform media sosial yang banyak digunakan oleh Gen Z untuk mengakses informasi, termasuk informasi tentang isu-isu sosial dan politik sehingga bahwa Gen Z diharapkan memiliki sikap kritis terhadap politik.

 ABSTRACT

The development of the current digital era is marked by the presence of social media as an effective communication and information tool used by the public, especially generation Z or gen z as the generation born from this digital era. One of the characteristics of gen z is its proximity to the use of social media in everyday life, even social media has become a reference and literacy for this gene z. Gen z 's activeness in accessing social media also influences their political participation because gen z is included in the beginner category in political participation. This study uses a descriptive qualitative research method. By using political literacy analysis, it is hoped that gen z can have good political knowledge which will also be significantly more involved in political activities, both conventional and non-conventional, such as participating in general elections, conducting political discussions, conducting protests, petitions, boycotts and even expressing their opinions through the media. Ahead of the upcoming 2024 election, gen z is expected to be able to participate in granting their political rights. Political literacy that can be built at this time against Gen Z which has an instant character is by utilizing social media, especially Instagram as a social media platform that is widely used by Gen Z, to access information, including information about social and political issues so that Gen Z is expected to have critical attitude towards politics.